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(often used as the title of the page… good for SEO as a title- typically used only once at top)

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A- Availability – Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero.

S- Speed – Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero.

C- Consistency – Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero.

Focus – Steel rule is the only product National manufactures. It is our sole and driving focus.

Innovation – We have long been the industry leaders in innovative rule development. To date, we have created over 150 rule innovations and are adding new items to that list every year. Everywhere you see the marks indicates a Zimmer Industries innovation and indicates a National Steel Rule innovation.

Experience – National has over 54 years of rule making experience.

Service – It’s been said that we are a service company disguised as a rule manufacturer. We treat our customers like we do our friends and we know virtually all of them on a first name basis.

Flexibility – We recognize that bigger isn’t always better. We strive to be large enough to effectively compete in the global marketplace, yet small and flexible enough to quickly react and respond to any changes in our customers’ needs.

Ongoing Improvement – We are fully committed to continuous improvement and change, while never forgetting our history and the things that made us what we are today.

The National Steel Rule Quality Policy

We recognize that what was good enough yesterday, may not necessarily be good enough today and what is good enough today, may not be good enough tomorrow. As such, our dedicated mission is to continually improve all aspects of our business to insure our relevance in the ever changing industries we serve.